Travelist software engineers during a discussion at Travelist offices on March 20, 2007. Chen Amishay, 37, and Zion Madmon, 52, an entrepreneur who has led several successful initiatives in the Israeli market founded the startup company Travelist in 2005. At the beginning of 2007, Travelist's small group of investors decided to try and translate the local success into new markets. The small company has grown rapidly and moved into its new spacious offices. The Israeli hi-tech industry has gained a good reputation throughout the world over the last decade. It is considered to be a fertile source for innovative and revolutionary products, inventions and technologies. Most of its success is attributed to its human resources. Photo by Gili Yaari/Flash90