Zion Madmon, 52, chairman and founder of the Israeli startup company Travelist in his office on March 08, 2007. Madmon, an entrepreneur who has lead several successful initiatives in the Israeli market founded the startup company Travelist together with Chen Amishay in 2005. At the beginning of 2007, Travelist's small group of investors decided to try and translate the local success into new markets. The small company has grown rapidly and moved into its new spacious offices. The Israeli hi-tech industry has gained a good reputation throughout world over the last decade. It is considered to be a fertile source for innovative and revolutionary products, inventions and technologies. Most of its success is attributed to its human resources. Photo by Gili Yaari/Flash90.